Founded in 1996, Novoto Materials Engineering Co., Ltd. in San Francisco aims to create high-quality outdoor gear. In 2023, they introduced innovative products featuring ergonomic designs and advanced engineering. Highlights include the hands-free zipperless cooler, designed for easy one-handed operation, with a magnetic lid for leak resistance and 48-hour cold retention. Other products include polarized sunglasses offering UV400 protection. The cooler is portable, equipped with a chest strap, waist belt, and generous storage, backed by a 2-year warranty. Novoto promises reliable performance for outdoor adventurers.
Customers say
Customers find the cooler keeps ice well throughout the day and appreciate its magnetic closure and zipper pocket for extras. The cooler is spacious, with one customer noting it can hold enough beverages for a family of 6, and customers find it portable, not too heavy, and easy to grab drinks from. The build quality receives mixed feedback, with some saying it’s well-built while others report seams coming apart after first use.
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